Client: Hanes Hosiery
Agency: MullenLowe Winston-Salem
Role: Designer/ Art Director
Due to the success of the Spring Fashion Plates on Facebook Canvas in 2016, Hanes Hosiery decided to continue the Flipbook of Looks idea for the Fall Season.
Insight/Idea: Women are constantly looking for fashion inspiration; hence a lookbook. It’s nothing new, but we knew it could be viewed much differently. We set out to create engaging content capitalizing on the seasonal versatility of Hanes Hosiery legwear. By focusing on three forecasted fall/winter trends — metallics, comfy sweaters and mixing on-trend fabrics — we were able to make legwear a part of the look rather than an afterthought. We created three interchangeable looks that showed women endless ways to wear hosiery and served this content up in the all-new Facebook Canvas mobile platform with supporting social content. The unit allowed women to mix and match tops and bottoms to create even more looks and find endless legwear inspiration.
Client: Bradley University Galleries
The Bradley International Print and Drawing Exhibition is an open biennial competition organized by Bradley University and exhibited simultaneously at various locations and galleries throughout the Peoria area.
The catalog that was created for the exhibition features a clean, minimal style in order to properly showcase each artist’s work that was displayed during the exhibition.
Client: Hanes Intimates (Maidenform, Bali, Playtex)
Agency: MullenLowe Winston-Salem
Role: Designer/Art Director
Created monthly social content for the Maidenform, Bali and Playtex brands by working alongside photographers and stylists to produce original artwork and photography for the brands. The social posts shown are only a few of the numerous posts that I had the opportunity to create.
Client: The Playhouse Peoria Children's Museum
Playhouse Peoria is a children’s museum located in Peoria, IL that provides children with the tools and inspiration to be explorers and creators of the world.
A fun, kid-friendly app was created for the museum to provide a map of the building by level, and to serve as a guide to each exhibit. The app would utilize indoor geolocation technology and ibeacons so that visitors can see their location on the map while at the museum. In order to keep the focus on interacting with museum exhibits as opposed to interacting with just the app, a list of activities to be completed at each exhibit will be provided upon entering an exhibit area. An icon set was also created to represent each individual exhibit.
Possible future considerations include Google Cardboard integration and the addition of a timer for each activity in order to keep visitors from rushing through the exhibits just to obtain a prize.
Student Work / November 2015
Background: The fitness industry is rapidly expanding as more and more consumers realize the long-term benefits of a healthy, active lifestyle, presenting a great opportunity for investors.
Although the number of Americans regularly attending gyms over the past several years has increased, there is still a large proportion of consumers who choose not to workout or who have tried, but cannot establish a fitness routine.
Solution: Step Up to Fitness. Collateral targeted to potential investors interested in the fitness industry. The booklet outlines demographic information of gym-goers, most popular equipment, etc. While the three brochures are an example of the type of collateral that investors can provide to gym-goers or new members to encourage them to get into a fitness routine. Each brochure represents a "step" in the process of establishing a fitness routine.
Student Work / October 2015
Client: Wheel's O' Time Museum
Original design, lettering, and illustration created for the Wheels O' Time Museum in Peoria, IL. Based on the design style of Bryce McCloud, a printmaker from Nashville, TN.
The Wheels O' Time Museum is a unique spot in Peoria featuring quite a large collection of vintage cars, toys, farm equipment, and other vintage items from the past 100 years. The museum is also run completely by volunteers.
Student Work / April 2014
A list of logos and wordmarks that have been created for various brands and projects that I have had the pleasure of working on.