Client: Hanes Hosiery
Agency: MullenLowe Winston-Salem
Role: Designer/ Art Director
Due to the success of the Spring Fashion Plates on Facebook Canvas in 2016, Hanes Hosiery decided to continue the Flipbook of Looks idea for the Fall Season.
Insight/Idea: Women are constantly looking for fashion inspiration; hence a lookbook. It’s nothing new, but we knew it could be viewed much differently. We set out to create engaging content capitalizing on the seasonal versatility of Hanes Hosiery legwear. By focusing on three forecasted fall/winter trends — metallics, comfy sweaters and mixing on-trend fabrics — we were able to make legwear a part of the look rather than an afterthought. We created three interchangeable looks that showed women endless ways to wear hosiery and served this content up in the all-new Facebook Canvas mobile platform with supporting social content. The unit allowed women to mix and match tops and bottoms to create even more looks and find endless legwear inspiration.