Agency: MullenLowe Winston-Salem
Role: Designer/ Art Director
Legwear is a booming business among millennial consumers... in the fall and winter. We needed to to give Millennials a reason to purchase L'eggs and to work the collections into their wardrobes year round.
I was tasked with creating monthly social content for the L'eggs brand by first working alongside a copywriter to generate creative concepts and then by working with producers and photographers to produce original artwork and photography for the brand.