Background: The fitness industry is rapidly expanding as more and more consumers realize the long-term benefits of a healthy, active lifestyle, presenting a great opportunity for investors.
Although the number of Americans regularly attending gyms over the past several years has increased, there is still a large proportion of consumers who choose not to workout or who have tried, but cannot establish a fitness routine.
Solution: Step Up to Fitness. Collateral targeted to potential investors interested in the fitness industry. The booklet outlines demographic information of gym-goers, most popular equipment, etc. While the three brochures are an example of the type of collateral that investors can provide to gym-goers or new members to encourage them to get into a fitness routine. Each brochure represents a "step" in the process of establishing a fitness routine.
Student Work / October 2015